GEAR AID, long synonymous with outdoor adventure, is rebranding, complete with new logo, company positioning and a breakout into the ‘tools’ product category.  Poised to help consumers engage with the outdoors, GEAR AID is introducing a new series of task lights and power stations, which launched at the 2016 Summer Market Outdoor Retailer show.

GEAR AID aims to foster organic growth while developing into adjacent and new markets. Along the way, the brand will remain committed to its core foundational pillars of quality, utility and innovation.

A proud Pacific Northwest brand, GEAR AID will remain headquartered in Bellingham, Washington under the management team lead by COO Liz Mathias. “Our roots have always been in making practical and purposeful products that help people save their gear, and stay outside longer,” explains Mathias.  “This rebrand will set the stage for the future of GEAR AID, and we couldn’t be more excited to share what’s coming with our customers.”

GEAR AID’s rebrand includes the new consumer mantra Make Outside Yours, new products and new packaging. The new products will begin shipping in September and will be widely available at sporting goods stores, specialty retail shops, mass merchant outlets and online at

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